"Pocky"is a longtime best seller in Japan.In other words, it becomes a sort of out-of-date product.That is why, We try to turn this negative image topositive by the film that "pockymen" make white people turn to red.(Red is symbol color of "Pocky")We express the way of turning them like artistic mass gymnastic exercises.By this fresh expression, we try to turn old image of Pocky to new.We turn white people to red skillfully in this film to turn theout-of-date condition over.

The following three important factors were identified. First, the unique product characteristic of POCKY that they can be eaten without getting your hands dirty, second, the government policy of switching from analogue to digital broadcasting, and thirdly, the resulting need for most people to purchase a digital television. By putting these three factors to the maximum use, we aired a commercial named “Eat POCKY while watching your new digital television!” on the display model televisions in television sales areas. In particular, the use of the government digital broadcasting policy helped the campaign gain maximum effect.

A total of 2000 television screens in 50 large consumer electronics stores in the Tokyo area were used as media. The original use of this new media enabled equivalent results to standard broadcasted commercials, and the campaign successfully reached an amazing 16 million people.The image of POCKY was very successfully changed to that of an adult confectionary, and maximum sales doubled compared to the previous financial year.