Cannes Lions
BBDO MONTREAL, Montreal / LA FEDERATION DES PRODUCTEURS DE LAIT DU QUEBEC / 2006
Overview
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Description
Méchant ChocoTwo TV commercials reveal how a chocolate animal has been transformed into chocolate milk. Sometimes put into a blender, sometimes into a microwave, a small chocolate animal melts into milk to the famous “Fais dodo” lullaby. The broadcasting of these commercials was concentrated on stations that are the most prized by youth.