Cannes Lions

MILK

BBDO MONTREAL, Montreal / LA FEDERATION DES PRODUCTEURS DE LAIT DU QUEBEC / 2008

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Milk takes full advantage of the Internet by means of a website that allows ‘net surfers to share their own stories and read those of others. Presented in the form of a large book, visitors can choose from a menu of photos, character sketches, visual effects and illustrations which can be combined to create a story. The stories that stand out will be given their own page in the book and added to the existing library for all to review. Number of visits: 80,000

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