To answer this challenge, Syfy took those ubiquitous aspects of Halloween - the tricks, the treats, the screams – and turned them into a month-long thrill ride with messaging that represented Hershey’s Halloween values. This included Overview spots, (brand specific) Essence spots, and stunning network IDs that fused brands seamlessly.

In terms of the success of this strategic partnership, the numbers speak for themselves: Syfy viewers had a 155%* More Favorable Opinion of Hershey's, and were 53%* more likely to buy candy.*Cable Entertainment Tracking Study conducted by Research Results November 13-20, 2009, N= 940 NBCU Panel A18-54 with cable/satellite.