When the film was in production everybody who saw it mimicked it. This simple insight made it clear to us that as well as ensuring that people shared the experience of watching and talking about Eyebrows we had a real opportunity to ensure people could share the joy of joining in too. Now, joining in is great on your own, but even better when you are part of a crowd. So that’s what we set about to do.

The UK’s first ever live-action, interactive cinema game, allowed a dark room of strangers to come together to make the Eyebrows dance. It gave audiences the ability to control the children’s eyebrows on the film by working together and waving their arms in time to the music. This created an exciting group experience delivered using live action film combined with a motion sensor and software created especially for the ad.

Every play of the game produced a spontaneous round of applause, a rare thing in cinemas and the best possible measure of a true moment of joy!The game was so successful as a piece of entertainment that we were asked to join the bill of artists playing at London’s 02 Arena for the Jingle Bell Ball Christmas music event with amongst others Lady GaGa and Janet Jackson.Played on the giant cinema screens, 34,000 people “joined in” in with the game and helped Glass and a Half Full Productions to create a Guinness World Record Breaking moment of joy.