TV spot delivers the idea that new SNICKERS with sunflower seeds is a combination of incompatible things (actually this is the reason why it was called Mad Mix). In the spot we see a wedding ceremony in the African tribe: the bride is being brought to the handsome African guy with very curly hair (that distinguishes him among his friends). Unexpectedly the bridesmates start singing Russian folk song in pure Russian, without accent. That is real mad mix! (In the song the friends ask the bride why she loves Ivan (one of the most popular name in Russia) and the answer is – “For his curly hair”!).