The Stride marketers have been forcing chewers to spit out their ridiculously long lasting gum for years. Neanderthal wrestlers, German folk dancers decked in lederhosen, even full grown rams, all sent to wreak havoc on the unsuspecting chewers’ mid-section.

But what happens when they release a gum packed with b vitamins and flavor you can feel? This time, the chewers fight back.