Take this savvy Granny and join her up with our chocolate bar, giving us the concept: "75 years old and still hip!"We shot 7 videos starring the hip Granny, talking about topics such as social networks, technology, sports, apps, And other up-to-date stuff.To that, we added:-Re branded the Grandma Saada YouTube channel and Facebook Page -Created a mini-site where you could tour Grandma Saada's home-Threw a wild party at the "Saada Villa"-And in collaboration with a YouTube mash-up artist, We produced a special club track- The 'Saada Dance'.

-A huge buzz on the Israeli blogosphere.

-Thousands of new Facebook friends.- Sales of over 240,000 chocolate bars in the month following the campaign.-And overall, a massive 146% rise in sales over the same period the previous year. But most of all, we succeeded in capturing the youthful spirit of an old grandmotherto re-launch an all-but-forgotten brand to a new generation.