Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / STRAUSS-GROUP / 2010
Overview
Entries
Credits
Execution
We challenged all major TV stations in the country to reserve specific time slots and created the first synchronised TV Campaign that showed the spots' exact time of airing. IN REAL TIME.
55 different time-tagged TV spots were created.
The concept: Every moment – Energy boost.
Outcome
"Energy" market share soared to an all time 40% record.Since the beginning of the campaign "Energy" sales have continued to grow by 16% month on month.
Similar Campaigns
12 items