We challenged all major TV stations in the country to reserve specific time slots and created the first synchronised TV Campaign that showed the spots' exact time of airing. IN REAL TIME.

55 different time-tagged TV spots were created.

The concept: Every moment – Energy boost.

"Energy" market share soared to an all time 40% record.Since the beginning of the campaign "Energy" sales have continued to grow by 16% month on month.