Cannes Lions
JWT, London / NESTLE / 2010
Overview
Entries
Credits
Execution
We rigged a webcam to show a board which simply read “Have a break. Have a Kit Kat” and recorded the live reactions of people being randomly connected to it through the chatroom.Please see A/V Presentation
Outcome
Chatting to 17,000 people a day, users were getting the message within moments, and thinking twice about how they were spending their time.Please see A/V Presentation
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