Cannes Lions

CHOCOLATE BAR

JWT, London / NESTLE / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We rigged a webcam to show a board which simply read “Have a break. Have a Kit Kat” and recorded the live reactions of people being randomly connected to it through the chatroom.Please see A/V Presentation

Outcome

Chatting to 17,000 people a day, users were getting the message within moments, and thinking twice about how they were spending their time.Please see A/V Presentation

Similar Campaigns

12 items

TrashLater by Nestlé

OGILVY, Mexico city

TrashLater by Nestlé

2022, NESTLE

(opens in a new tab)