We decided to try and mirror the style of entry videos to the programme and so shot it all hand held camera style. Also, to fit in with the programme we showed people doing an amazing talent in the first 10 second clips. However, we then took this to an unbelievable almost impossible level, with the person doing something amazing. But, however good this looked, it still isn’t as impressive as eating a Rowntrees Fruit Pastille without chewing it.