The client wanted to educate its existing clients in the competences of the company, and the tool set used to generate results.

The overall purpose of the activity was to start a dialogue with the clients about cross selling design and product development and make a statement about the agency's skill set on communication, design and packaging.Finally, the job should be memorable, involving and likeable.

We wanted to create a unique direct mail and design piece, that engaged the target group in the competences and tools of the agency. The piece itself should serve as proof of our skill set.

The solution was Chocolates with Attitude. A cornucopia of a chocolate box with 12 uniquely developed tastes based on archetypes, and 12 unique pieces of packaging to go with it. Everything packed in a large box, with a personal letter and a brochure telling the full story.12,000 chocolates were chosen, tasted, produced and designed over a 9 month period, and sent out in December 2010

Target was a response rate of 25% and an overall positive rating of the activity, that exceeded 50% on the following poll questions:1. Idea/creativity (98% found the idea very good or good) 2. Archetype test (65% defined their own brand in the archetype tool) 3. Message on company competences (90% understood and acknowledged the company competences) 4. Need for product development services within the target group (57% needed help developing new products and services. 1.59% booked a meeting right away.)The overall response rate of the mail was 40%