#GoBallsOut was a social media led exercise challenge that got males using a free GPS Exercise tracking app to map the shape of a Cock & Balls - something they’ve been happily drawing since they could hold a pencil. We asked them to share it on social media with #GoBallsOut, and challenge their mates to join in too.

In taking part in the challenge, they were doing the very thing that can help prevent the disease - exercise.

We also showed them how to check themselves for the disease, and get help if any problems were discovered.

Go Balls Out was executed during April – Worldwide Testicular Cancer Awareness Month. On day 1 we kicked off with PR via a series of interviews and stories on news media that raised awareness about Testicular Cancer, and introduced the #GoBallsOut Challenge.

Our influencers were ready, and seeded their GPS Cock & Balls maps across social media, and challenged New Zealand males to get out there and map theirs too.

A heavy social and digital campaign effectively filled the newsfeeds of our target with unmissable images of Cocks & Balls.

Soon enough, the challenge caught on and males from New Zealand, and all over the world got mobile and joined in.

We scraped social media for all the #GoBallsOut user-generated content, and fed them back into the campaign via banners, social posts, videos…. and more – drawing out even more people to join in and create their own.

The #GoBallsOut campaign reached 86% of men 15-39 in NZ.

Pre & post campaign research showed our target had a 71% increase in awareness that exercise helped prevent testicular cancer.

After just two weeks over four million people had watched our videos (at a cost of just $0.001) and learnt how to check themselves for testicular cancer.

Testicular Cancer NZ has been contacted by a number of young men who have found symptoms, and are now receiving further help.

By the end of day one the campaign was trending on Mashable and the BBC. Over the following days we earned editorial coverage on The independent, Huffington Post, Reddit, Fox News, Lad Bible, and hundreds more, reaching 194 countries through over 400 editorial mentions.

Awareness was undoubtedly raised, and lives were actually saved by this cheeky little line drawing of a cock & balls.