Pucko is the classic chocolate drink in Sweden. The agency has earlier refined its brand identity, this time the challenge was to make a new flavour stand out in the convenience shops. The flavour is Chocolate/Orange and it comes in a limited edition.

A clever packaging design idea that clearly will tell the consumers about the new flavour from this iconic brand and still leave something to discover. But, the consumers have to peel the label to get it. Naturally!

The selected chains of convenience shops have shown great interest for the new product, indicating good sales and renewed interest in the brand. 100,000 sold bottles in only four months.