•Frequency cards are not a new marketing tactic, however, our solution served the purpose of bringing frequency cards out of the world of the mundane and into the world of “need to have” items; clever and cool enough to show off to friends, desirable enough to drive new customers into the store.•Critical element – brand consistency. Chocolate Bar is a quirky, fun, tongue-and-cheek company created by a hip young woman with a great sense of humor. All touch points for her brand must deliver on that experience. The frequency card delivered.

Simplicity was key. We were dealing with a very small area. 2.5” x 4”.

The only 2 elements that were needed were the dental chart and the Chocolate Bar logo.

All the details of the frequency program are provided to the customer on premise at the store.

Frequency cards are not a new marketing tactic, however, our solution served the purpose of bringing frequency cards out of the world of the mundane and into the world of “need to have” items; clever and cool enough to show off to friends, desirable enough to drive new customers into the store.•Critical element – brand consistency. Chocolate Bar is a quirky, fun, tongue-and-cheek company created by a hip young woman with a great sense of humor. All touch points for her brand must deliver on that experience. The frequency card delivered.The card broke in time for the Christmas rush. Sales went up 37.5%D! Visits to the website increased from January to April.