Frequency cards are not a new marketing tactic; however, our solution served the purpose of bringing frequency cards out of the world of the mundane and into the world of “need to have” items; clever and cool enough to show off to friends, desirable enough to drive new customers into the store.Critical element – brand consistency. Chocolate Bar is a quirky, fun, tongue-and-cheek company created by a hip young woman with a great sense of humor. All touch points for her brand must deliver on that experience. The frequency card delivered.