• The Chocolate Bar is a store that caters to higher income, arty, chic urban professionals who have a weakness for exquisite chocolate creations. The owner (and her loyal customers) knows that chocolate addiction is certainly not a good thing for your health, but she doesn’t take herself too seriously. Everything is done with a wink and a nod. This is exactly the experience when you first encounter the “dental illustration” on the frequency card.• This frequency card could not be used for any other candy or chocolate company. The sophisticated sense of humor is meant for an adult-only crowd. Any company catering to sweets for children would receive a stringent negative response from their customers. Adults on the other hand, appreciate the subtlety of the joke.

Frequency cards are not a new marketing tactic, however, our solution brought frequency cards out of the world of the mundane into the world of “need-to-have” items; clever and cool enough to show off to friends, desirable enough to attract new customers. Critical element – brand consistency. Chocolate Bar is a quirky, fun, tongue-and-cheek company created by a hip young woman with a great sense of humor. All touch points for her brand must deliver on that experience. The card broke in time for the Christmas rush. Sales went up 37.5%! Visits to the website increased from January to April.