Cannes Lions
JIMENEZ BASIC, Makati City / CHOWKING FOOD CORPORATION / 2004
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A simple but charming moment between Filipino-Chinese father and his son. The dad passes on a tradition by teaching the boy how to use chopsticks, so they can both enjoy a new Chowking noodle dish. The new dish is so good that the boy learns very fast, to the amazement of his father.
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