Cannes Lions
RABARBA, Istanbul / PINAR / 2010
Overview
Entries
Credits
Outcome
340.000 people visited the website in 6 weeks.
36.460 real-life videos made and sent from the website.71.793 ringtones/mobile videos were sent through the site.On the Mother’s Day week, the jingle was downloaded and listened to over 2.8 million times as ring-back-tone.Pınar Kids Milk achieved a 5.7% market share and a 25% sales increase.
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12 items