Cannes Lions

A BARBECUE EXPERIENCE WITH AN IPAD: GYRO BANNER

VIZEUM TURKEY, Istanbul / PINAR / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

Execution:

The basic move for making a barbecue is; to fan :))

Users who completed the fan motion on the virtual BBQ correctly viewed the campaign message and watched the entire commercial footage.

Outcome

25% of Dipnot.tv readers has interacted with the banner ad

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