Cannes Lions
A BARBECUE EXPERIENCE WITH AN IPAD: GYRO BANNER
VIZEUM TURKEY, Istanbul / PINAR / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
Execution:
The basic move for making a barbecue is; to fan :))
Users who completed the fan motion on the virtual BBQ correctly viewed the campaign message and watched the entire commercial footage.
Outcome
25% of Dipnot.tv readers has interacted with the banner ad
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