The objective was to wish our existing and prospective clients a Merry Christmas. This time the challenge and the success came from the fusion of two, at first opposite worlds: tradition vs. state of the art trendy technology. Spanish Ham (unequivocal icon of Spanish culture/gastronomy) versus Apple (modern icon of technology, especially its iLine: iPod, iPhone, iTouch). We called our Spanish Ham, "ijam", sent them to our clients and prospects, packaged in exclusively produced boxes, which contained an iknife, a manual and an installation disk with a Guided Tour on how to enjoy the ijam. The clients were invited to visit the web and the outcome was just a matter of internet miracle.