Each year, every company holds events of all kinds for Christmas. In 2020, everything seemed different due to the Covid-19 crisis: limits on the number of relatives and friends at gatherings, reduced occupancy in bars and restaurants… Everything hinted that Christmas traditions, like the company dinner, would have to wait for better times. Or did it?

Despite the restrictions imposed by the pandemic, we found a way for companies to host their Christmas dinners so that, together, we could support the restaurants.

Even if the tables during that common celebration were many kilometres away from each other, could there be an element that all of them physically shared?

Combining creativity and technology, industrial design, and many hours of R&D, the mastery of a +centuries-old trade, and the work of winemakers and bottlers, even if the same Christmas dinner was to be celebrated in different places, we managed for all their tables to share the same bottle.

To pull of this "magic trick" we designed history's first “halved” wine bottle, so it could be used at different simultaneous dinners. We commissioned one of the few remaining master glassblowers in Spain to produce them, created half corks, and built a special machine to cork them.

And so that lots of people could get in on it, we sent more than 2,000 bottles to executives, businessmen, journalists, influencers and, of course, our friends, along with access to a tutorial website showing them how to connect their tables.

To make the “magic” happen and get the tables to physically share a component, we designed the first half bottle of wine in history that could be at different dinners at the same time.

And so that lots of people could get in on it, we sent more than 2,000 bottles to executives, businessmen, journalists, influencers and, of course, our friends, along with access to a tutorial website showing them how to connect their tables.

Combining creativity and technology, industrial design, and many hours of R&D, the mastery of a +centuries-old trade, and the work of winemakers and bottlers, even if the same Christmas dinner was to be celebrated in different places, we managed for all their tables to share the same bottle.

We commissioned one of the few remaining master glass blowers in Spain to make the bottles, all 2137 of them, which he did, one by one. The bottles were made from recycled glass. We created half corks and built a special machine to cork them. We designed the label in our “winery”.

And finally, we sent “their half” of the same bottle to all those who would be connecting their tables for Christmas.

Connected Tables was an invitation to share a table and the “halved” bottle, and the first ones who decided to share it were the media:

Prime-time mentions on Spain's main news programs (Cuatro, La Sexta, TVE and Telecinco)

Over 85 instances of media coverage

950,000 Reach

Over 80,000 organic impressions on Social Media

10.61% ER

Reactions:

“Hand blown glass!! Good job"

“Impressive! As always, "breaking moulds"; in this case, literally.

"The message is very significant"

"Simple and visually stunning"

"It's really nice to see such innovative designs"

"Stunning, marvellous, very innovative"