NABS solved the dilemma this year with a graphic demonstration of their commitment to spending money wisely.For three months, NABS saved all the old envelopes that had been addressed to them. We then readdressed these for the Christmas Cards. We also hand-made each Christmas Card out of old cereal packets, and these were then sent to 500 of NABS’s most important/influential donors.

Each mailing achieved the task of getting noticed amidst the clutter of Christmas Cards whilst also delivering a strong message about NABS's commitment to only spending money where it is needed most. The client received many messages from the communications industry’s leaders expressing admiration for the card and the message it communicated.