Lamborghini asked us to come up with a new video content idea for Christmas, to bond the brand with its social media fanbase even more.

Lamborghini has always been a brand that coolly communicated the performance of its supercars. Our goal was to give it an emotional purpose and universal values.

On social media, Lamborghini is already one of the most followed car brands worldwide, so the bar was very high: create the most engaging, successful, and shared campaign of the year.

For more than a year, an American dad had been busy building the perfect replica of a Lamborghini Aventador in his garage to make his son's dream come true.

His goal was to complete it by Christmas to give it to his son, but we understood immediately that he would never have made it in time.

For this reason, after contacting him, we visited him with the excuse of interviewing his whole family. Unknown to his son, during the night of Christmas we replaced the replica of the Lamborghini Aventador with an authentic model, and we let his father give him an unforgettable surprise on Christmas morning.

We identified a story that perfectly represented the target's passion for our brand: a father who was building the replica of a Lamborghini to fulfill his son's dream.

From here we decided to give life to our idea and help him in his project, delivering him an authentic Lamborghini to make his family's Christmas truly amazing.

The video content found its perfect location online, on YouTube, Facebook, and Instagram, the social networks most followed internationally by our target.

Another ambitious goal was in fact to expand our main target: from a specific target of 18-35 y.o. men who are passionate about super sports cars, we have reached a vast target that gets excited with great Christmas stories.

A massive PR campaign further supported the campaign, bringing the operation to the attention of the entire world.

After discovering the story of our future protagonist, we studied the impact he had internationally to understand his PR potential.

It was a true story and that was in part a problem: while he enjoyed lots of media attention, he was an unknown and common man.

One of our goals was therefore to transform him into a true ambassador, turning his passion for the brand into a universal symbol.

Initially, we offered him our help and organized with him the Christmas surprise for his son.

A few days before Christmas, with a small crew, we went to see him for what the whole family considered a simple TV interview: no one but his father knew what would happen.

After surprising his son by making him find an authentic Lamborghini in the garage, we prepared the video content in record time to share it online for Christmas.

Worldwide, the campaign has totaled a reach of 150 million.

It has been mentioned in the media (print, TV, and online) 1,780 times in 26 different countries.

Across all media, the video was watched 28 million times, generated 2.5 million engagement and 12 million euros in earned media.

On Instagram alone, the campaign surpassed the previous year's results by 400%, making Lamborghini the third most followed carmaker in the world.

Globally, the campaign garnered 65% positive mentions (34% were neutral).

But the most important result was turning a true story into a dream story.