Cannes Lions
OGILVYONE WORLDWIDE, Madrid / OGILVY GROUP / 2008
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Description
We wanted to give our clients an interactive experience for Christmas. So we created elcontagio.com, a blend of entertainment technology and virality.Just by entering the site, the users are infected with the Christmas spirit and, from that moment, they can start infecting others. From then on, they can track the progression of their infection all over the world using the Google Maps geo-location system.
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