Cannes Lions
GREY GROUP SPAIN, Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2012
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Everybody dreams, especially when buying a Lottery ticket DO YOU IMAGINE SEEING PEOPLE’S DREAMS? La Fábrica de sueños (Dreams Factory)Is an application that allows you to create, see and share your dreams. Thanks to the geolocation and using its augmented reality, you’ll be surrounded by the dreams of everyone. In just one month the app achieved the top seven in the entertainment category in the app store. More than 20,000 people downloaded the application for iphone and android and more than 10,000 dreams where shared. And the most important thing: we also managed to rejuvenate the brand Loterias.
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