Saatchi&Saatchi sent its clients and friends a standard Christmas card this Christmas. It consisted of a postcard on which, as well as offering good wishes, we invited addressees to visit http://www.papanoeldesaatchi.com/ and ask Saatchi’s Father Christmas for a present.

Each card had a personal code exclusive to its addressee. When the addressee visited the website and entered his personal code, Father Christmas would get them to ask for a present. The card would be “sent” and Father Christmas would receive it. He would then read the request “live” and explain to the sender that he could not possibly fulfil it for good reasons (all based on Saatchi’s relationship with that person or client for that year). We made 67 videos for the same number of Christmas cards, using Ignatius, the star of television sensations Hora Chanante and Muchachada Nui, also known as “el Loco de las Coles”.CODES (ENTER THE LETTER FOLLOWED BY THE 3 DIGITS):K136