Cannes Lions
OGILVY BRASIL, Sao Paulo / BANDSPORTS / 2011
Awards:
Overview
Entries
Credits
Execution
We created BAND SPORTS Parental Control. A free, easy-to-install browser app. You choose your team and the team you need to block. You can select any of the major Brazilian teams. If your kid tries to look up other team’s winning goals BAND SPORTS Parental Control immediately filters all YouTube sports content, so your kid sees only the results you want.
Outcome
BandSports Parental Control was one of the most downloaded and commented browser apps in Brazil this year. And, most importantly, there are more parents and kids together supporting the same team throughout the country.
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