Cannes Lions
STUDIO HEISS, London / CONVERSE / 2014
Overview
Entries
Credits
Execution
Stop frame animation cut to track "Visual Damage" by unsigned band The Frankenberries.
The sneaker comes apart and "plays" in tune with the track then the bits roll up into a ball.
The ball goes on a hunt for some colour in this dreary underground car park.
The parts of the sneaker now all nice and bright and splattered with paint reassemble into a pair of hacked sneakers.
The end.
Outcome
Over 30K likes and shares across G+ and Instagram including production shots and different types of cuts of the film.
Similar Campaigns
12 items