Cannes Lions
JWT ARGENTINA, Buenos Aires / THE FOREST BANK / 2014
Overview
Entries
Credits
Description
The Forest Bank is a NGO that protects wild forests in Argentina. By giving 10 dolars per month, people can become the guard keeper of 10 square meters of forest. They can follow up their selected area through the web site´s map and the NGO labels a space in the map with their name together with a wooden stick placed in the actual spot.
In this way people become the saviour of all the creatures that live there. The spot shows this by the gathering of all the living creatures to show appreciation to "Martin" their saviour.
Execution
The spot of The Forest Bank "Church", was developed by the mixed technique of live filming and 3D animation.
Regarding the “live filming”, a scale model of the universe of the forest was built, as different plates were performed, taking into account size, location, distances and characters interaction.
The 3D process began with the design of the main characters as the Mantis, Beetles, Centipedes, and the secondary once. Once approved, we started with the process of 3D modeling, which means the modeling, Shadding, Texturing and Rigging of the character to achieve realism sought and to make the character act and interact with the filmed world.
The characters were built and animated based on a technique of humanization, which allows us to recognize the insects, in their way of interacting, but in the same way, they have cartoonists and human behavior
Once both stages were completed, the finishing process ended with the composition and integration of each of the elements, achieving both a hyperrealist and great look at the same time.
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