A man uses Cif to stage a robbery.

Who better to remove all traces of dirt from the web than Cif? We created an iPad app that lets your kids surf the internet in complete safety. One that aims to become the child-friendly browser of choice for families around the world.

‘Cif The Web’ works like a normal browser but blocks 4.2 million sites that are unsuitable for children.

But it goes much further than that. The unique swear-filter swaps out dirty words for squeaky clean versions.

No complicated settings or passwords - just the web, as clean and safe as you'd expect from Cif.

At the time of entry, the app has only just gone live, so it’s too early for facts and figures. However, we consulted with parent-bloggers and they gave it an overwhelmingly positive response as this is the first completely web-safe browser of its kind.

Our aim is to produce new versions in multiple languages to be rolled out across all major Cif markets around the globe and continually improve and update the app to make the web a cleaner, safer place to be.