We decided that the best way to make preventive care more accessible is to put consumers’ control of their health right into their own hands. This informed our decision to create an experience that people can have first-hand that goes beyond a traditional TV, digital or print campaign.

Making the experience feel not only approachable, but also fun and entertaining, was our solution to overcoming the fear people have of going to the doctor. The activation was thus created centered around a fast-paced, interactive game platform.

We then landed on the notion that we wanted to bring the future of check-ups to life by using state-of-the-art tech to make the process of learning your biometric numbers less daunting and more convenient.

To make consumers feel like they are truly taking control of their health, The BioBall Experience was built to feel totally immersive.

Launching at the Walt Disney World Marathon Expo in January 2017, The Cigna BioBall Experience delivered over 2,600 biometric readings to runners and their families. Serving as the focal point of the Cigna Expo footprint, the activation channeled thousands of people through during the four days of its first public launch.

Just a few weeks later, scalable, pop-up variations of BioBall rolled out across the Cigna network, educating people around the U.S. on the importance of preventive care. The BioBall has since been featured at C-level client sales forums and has been in high demand across multiple business units at Cigna’s Headquarters.

The creation of a pop-up unit is enabling Cigna to tour the experience and share it with consumers across the nation.

The reactions of players at The BioBall Experience at Disney were exactly what we had anticipated: surprise and delight at the notion that learning your numbers can actually be something worth looking forward to. Runners and their families attending the Marathon Expo were lined around the Cigna footprint all four days, excitedly awaiting their turn to play – something unheard of for medical exams. Throughout the course of the week, we delivered over 2,600 biometric results to players.

Once BioBall had officially launched, the press coverage received was similarly encouraging. Throughout the course of the first week alone, 219 outlets picked up the Cigna BioBall, garnering over 88 million earned impressions. Some of the publishers who featured BioBall coverage included Yahoo Finance, Fortune, MobiHealthNews, and Medical Marketing & Media. With additional press coverage in global publications, word of Cigna taking the lead in healthcare innovation was spread around the globe.