Cannes Lions

CIGNA HEALTH CARE SERVICES

HILL HOLLIDAY, Boston / CIGNA / 2012

Film
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What if the world could see who you are on the inside? This spot explores that possibility by depicting ordinary people on their way to work in NYC on an average morning. The twist is that these ordinary people aren’t so ordinary – they’re wearing costumes that depict their inner personas. The message: Be true to yourself. What’s healthier than that?

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