We literally brought the cult films to the cities where they would be screened. We opened ‘Stanley’s Patisserie’, a chocolate store featuring the ‘A Clockwork Orange’ penis statue and other objects, all made in the finest Belgian Chocolate. Dangerous Liaisons came to Antwerp in a carriage, causing traffic jams and quite some fuzz. A raft drifted through the city of Kortrijk to announce Jaws. And magnolia’s famous diver somehow ended up in the main park in Genk. We even got the mayor of Kortrijk to participate in our teaser for Fight Club, making him look like he had been in a fight before he was interviewed on the news. This had people wondering what was going on. All these actions were then claimed by Canvas.

Our campaign started off with a raft and two stuntmen looking like the main characters of Jaws drifting through the city of Kortrijk. Next, For Fight Club we hacked the national news by making the mayor of Kortrijk look like he had been in a fight before he had to give an unrelated interview. Dangerous Liaisons came to Antwerp in a carriage, displaying a pretty steaming scene. We filmed this like it was found footage and seeded it, resulting in almost a million views in 2 days. Also in Antwerp, we opened a pop-up store with a 42 kg white chocolate penis and other references to A Clockwork Orange. And somehow the diver of Magnolia ended up in a tree in Genk. We claimed every stunt the day after, with a national TV commercial in prime-time.

- Through smart seeding and PR we got a total of 354.230 euros in earned media.

- Audience share during Cinema Canvas went up by 70%

- All 24 screenings sold out in 2 days.