The concept involved the development of a creative vehicle to carry a strong traffic-driver promotion, product offers, Christmas spirit and internationalism. To this end, beautiful, premium and bright Snowglobe visuals were created using a combination of photography and image comping. These offered the perfect opportunity to showcase product deals and also the prize of a holiday to any of HSBC’s 76 operating territories around the world, though famous city landmarks. To achieve our traffic-driving objective, the promotion was taken on to the streets with the headline “Take a short walk to win a long trip”.

• Prize draw entries target exceeded by 500% - 25,000 versus a target of 5,000• Delivered a 25,000 strong contact database, including names, addresses, telephone and email data• 18,760 loan sales through branches • 25,392 credit card sales through branches• 2,200 credit card enquiries generated via the unique telephone number on branch materials• HSBC’s all time highest Christmas footfall recordedThe branches looked fantastic and the results clearly indicate that customers engaged with the communication and promotion. A motivated sales force also did a sterling sales job and client anecdotal feedback was excellent.