To promote a room in which you can watch a movie by using more than your eyes, we created a session to those who can’t see. First, screenwriters had to think movies in a new way: people should understand stories without images. After that, they gained sound and got synchronized with the 4DX room from Cinepolis. Now, with Cinemagine, everybody could enjoy a new way of “watching” cinema. An experience without barriers, where all you need to do is to imagine.

The 4DX rooms have sensitive resources so you feel like you’re part of the story. Besides the screens, the rooms are equipped with fans, the chairs have water jets, they also vibrate, move and release air jets according to what happens in the movie. We used all these resources except for the screen and created two movies: “A duck in wonderland” and “Kangoroo race”. Each had 20 minutes and used most of the resources in the room.

Cinemagine meant a landmark in cinema. The first session happened in March of 2015, but ended up becoming a project that will live forever. There were 300 places in each room and all the five sessions were almost full of people with some kind of deficiency. The public spread the news. More and more people could discover Cinepolis’ novelty through a social project that only meant well. Besides creating a new entertainment possibility to those who weren’t the target, the brand reached many people without spending a single dollar with advertising.