Cannes Lions

CITROEN SENSODRIVE

EURO RSCG 27, Suresnes / CITROEN / 2004

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Description

The ad portrays two hands simulating the Citroën Sensodrive gear change, punctuating the simplicity and ease of the action. The two hands then merge, one on top of the other, in a triangular form to represent the universal logo that constitutes Citroën.

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