The Citroën C-Crosser with 4-wheel drive has better traction than any other conventional car. We demonstrate this with our Banner/Microsite.At the push of a button our Microsite turns itself upside-down. Thanks to its on demand 4X4 all wheel drive the C-Crosser is the only vehicle able to master these extreme situations and "stick to the road". All other vehicles lose their grip.

We conquer homepages of online portals and turn their world upside down. Lycos, AOL, TVMovie, even their editorial becomes part of the ad.

To make it realistic, sceenshots of the homepages had to be integrated into the banners in real-time.

The banner reached more than 130,000 clicks on the first day of Implementation.