The installation gives an answer on how artificial intelligence works. It breaks down complex technological content to an arty experience of artificial intelligence in the 3rd dimension. The visualization of artificial intelligence makes it easier for the visitor to understand how digitization and artificial intelligence work and how to benefit from it. Audi Intelligent Technologies were the core subject to be communicated to the public in 2017. All marketing activities were to be focused on this topic. Communicating complex technological content to an audience being mainly addicted to design, asked for a different format.

The structure is made up of 30 pendulums which – while gently modulating the sound coming from speakers through DopplerEffect - are also a visual representation of a dream: a systematised mess, with moments of order emerging from the chaos. Yuri Suzuki Design Studio has trained the artificial intelligence to create this relaxing infinite composition, which is site and moment-to-moment specific. Microphones that are set up around the space, recording the sounds you are making in it. Be they purely atmospheric, or perhaps you feel like going up to a microphone, making a sound and hearing how it is reflected back to you via the A.I.

Materials and lay-out of the structure are very well-considered paying tribute to the concept and the location, a historical former seminary.

Guests could not only visit the installation but were also invited to attend the interdisciplinary talks “Future needs stories”, hosted by Audi Italia.

Visitor: The visitor learns how artificial intelligence, a major subject to human society, works and how to benefit from it. Since the location was located in a historical former seminary, he gets the possibility to do so in a zone of tranquility and to escape the hubbub of the Salone in a meditative environment.

App. 100.000 visitors saw the installation

Total reach: social organic – 3.2 mio, livestreaming - 1.5 mio, editorial contacts – 34.7 mio