Cannes Lions

XSARA PICASSO

DUEZT EURO RSCG, Sao Paulo / CITROEN / 2003

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Description

The Xsara Picasso 2003 line offers no major enhancements. Our strategy was to use humor to turn this to the brand´s advantage, in a "poll" where consumers say: "Don´t change anything! This car is perfect!"

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