That is how Citroën C4 Rock You and Rolling Stone brought rock ‘n’ roll lovers closer to their music.

1,000 Rolling Stone magazine subscribers received their magazines in black boxes. There were more than 4,000 views of the video case on Youtube. 68% of dealership visitors asked to test drive the Citroën C4 Rock You. Dealerships saw 40% more visits than the same period in the previous year. The boxes were a great success.