The real intersection between fashion, design and mobility arrived to France with the French edition of the magazine 'Intersection', which is read by trendsetters, designers and cars lovers. It is THE reference book about concept cars.

Our strategy was to associate this car lover’s reference magazine with the ultimate design car by becoming its first partner. So we owned this collectors first issue showcasing the C5 concept car in the cover, editorial section and content.

-13 pages dedicated to Citroën C5 AirscapeA 90,000-strong reader audience, free editorial exposure in magazines reaching 647,000 readers, 'Making of' of shooting series seen by 2.1MM viewers of TF1 Auto Moto and France 2 Telematin, and 5,660 in video-blogs, social networks and virtual magazinesVIP Party welcomed 500 cool people (would not normally attend Citroën showroom)