By blending a mix of social media, digital advertising and influencer outreach together, we maximized reach to generate awareness of the 2013 Fusion and live Street Chic events.

Mall and Shecky’s shopping event facebook pages reached our target in unexpected spaces, while Ford’s regional and national facebook pages reached an existing Ford audience.

Our partnership with fashion expert Jeannie Mai allowed us to tap into her loyal followers through her facebook page, twitter, instagram and blog.

Regional bloggers and editorial content on Sheckys.com gave us street chic credibility and offered fashion giveaways to build excitement about our live events. At events, women could try on a Fusion and have their photo taken for a mock magazine cover to share on pintrest or facebook.

All of it linked to a microsite for tour information, an event schedule and a sweepstakes entry to win a 2013 Ford Fusion and other stylish prizes.

The live advertising events took place over 68 days, exposing over 75,000 regional consumers to the experience and directly engaging over 24,000 with a high quality, robust experience – resulting in 1.9MM event engagement impressions.

Through social media, blogger outreach and PR efforts, the program delivered 187,000 facebook impressions, 960,000 twitter impressions, 704,000 radio news release impressions and 50,000 earned media impressions.

The seamless integration of the live and online engagement resulted in 44,000 vehicle leads, resulting in a very profitable 203 vehicles sold…and counting!