Development of a new business tool with which to attract motivated and newly-arrived marketing managers to DDB.

The three City Guides give insights into the agency's choice of favourite locations. Each location is described in German and English on a business card-sized perforated card to rip out and take with you e.g. in a wallet. The last four cards in the book are the business cards of the relevant contact persons for new business at DDB.

Through the DDB City Guides the agency attracted many potential clients to their cities.