Cannes Lions
TBWA\GERMANY, Berlin / ALZHEIMER RESEARCH INITIATIVE / 2004
Overview
Entries
Credits
Execution
Besides classic ads in national news magazines, we chose the city of Duesseldorf, the location of the Initiative’s headquarters, for placing billboard city maps and city clocks as the basic media that are being used by people to get their bearings/orientation.
Outcome
The awareness of the public was directed more strongly towards the topic of Alzheimer’s disease. Furthermore, such work helps us to receive free advertising space in the media again in the future.
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