'What was the question again?' The Alzheimer’s Association’s existing campaign raises awareness for Alzheimer’s by giving viewers a sense of what it feels like to suffer from this debilitating disease. Our task was to create a pop-up ad for this campaign. Our solution was to replace the search engine at websites, such as MSN, Focus Magazine Online, TV-Spielfilm... with our own special 'Alzheimer’s' search engine which isn’t able to find what people are looking for and even forgets the question entirely.