People shopping for luxury vehicles often receive a glut of information in the process – they’re inundated with brochures, pamphlets and ‘leave behinds’, mostly identical in tone and message. We wanted to remind people how unique Land Rover really is in a very unique way.

Dealers were swamped with requests for extra pieces and test drives increased during the duration of the promotion. Dealership ‘walk-ins’ also increased during the period the piece was mailed to potential buyers.