Cannes Lions

CLASSICAL MUSIC

DIE VISION DIGITAL, Munich / BAYERISCHEN RUNDFUNK / 2002

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Classical music is boring? Dusty? Dry? Stuff? Certainly not at the Bavarian Radio Classic Portal. It's very rare to find so much music on one website. Bavarian Radio and die vision digital have created a site that presents the world of classical music using every modern, technical means provided by the internet - daily updates via the Imperia editorial system, Flash animation, sound samples, audio interviews, an online competition and much more. It aims to present classical music in general and Bavarian Radio's range of music, in particular in a contempory manner, to provide the best possible information, service and discussion on all aspects of classicl music from BR for people interested in classical music, in the medium and long term to attract new and younger target audiences and to create a "Classical Music World to Experience".So the classical portal's homepage presents news on all aspects of Bavarian Radio's music, which is updated daily and represents the gateway to all their subsidiary music websites - symphony orchestras, radio orchestra, choir. A RealAudio interview with future chief conductor Mariss Jansons, a Flash animation presentation of orchestra members, current information via the concert calendar, the history of symphony orchestra form 1949 to 2002 in Flash and RealAudio, and Bavarian Radio classics to read about and listen to - even an online Flash competition (not just) for experts on the classics - all this ensures excitement. We guarantee to cater for everyone interested in the classics!

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