The creative performance was completely relevant to renew the quantity of fans and attract more people to attend the concerts of Brazilian Symphony Orchestra. Besides impacting the target audience on YouTube, where its presence is massive, the surprising manner through which the communication was made guaranteed success in dialogue with an audience younger than usual.

By demonstrating that classical music is in inserted in the daily lives of people more than they realize, the Brazilian Symphony Orchestra drew attention to a portion of the audience who, until then, was not used to consuming the genre, or attending such events. The answer came through a significant renovation to the age group of the audience, with a 40% increase of young audience at the concert. And the tickets sold out for this year’s season.