Cannes Lions
LEO BURNETT USA, Chicago / DISNEY / 2006
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Description
Here we see a series of American Football players (NFL) going about their day to day activity prior to the biggest game of the year – the Superbowl. They are pumping gas, working out, shaving etc.; and as they do this they are practicing their own versions of the well known post-victory exclamation, “I’m going to Disney World”. Some say it quietly, some scream but each player wants to get it just right in anticipation of a Super Bowl victory. We close with a simple tagline – “Dreams Come True. Disney.”
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